Military spouse, beautiful, kind, go-getter, confident, fun-loving are just some of the words I would use to describe Lisa Aguado, owner of WhiteGold Boutique. She was born and raised in Florida and still remains a beach girl at heart. She met her husband at a time she describes she "wasn't looking for him." It changed her life and "for the better," she states. She started WhiteGold Boutique when she realized she needed a flexible job that allowed her to spend time with her husband when he was home. She still has a day-job in marketing and project management but she describes WhiteGold Boutique as her baby and one that she "can't wait to watch grow." With just two years under her belt there's no many people in the Fayetteville area hasn't heard of WhiteGold Boutique. Lisa has been literally popping up everywhere. She has joined forces with many local businesses to showcase her clothing in unique ways! Recently she hosted a pop-up shop at a local brewery. We all know Lisa definitely speaks my language.
Check out my interview with Lisa below!
Were you nervous about starting your own business or did it come naturally?
Honestly, I wasn’t nervous at all, but in hindsight I was I would’ve been. By nature, I’m a jump first ask questions later type of person. So I did very little research when I started my business. I just knew that was what I wanted to do and I went for it. While that may seem awesome I made a ton of mistakes in the first year of my business. Looking back I wish I would’ve started a little slower and spent some more time researching and prepping.
As we all know starting a business takes a lot of time and dedication? What drives you to keep going?
My drive to keep going comes from a desire to own something of my own and to put my family first when I can. I really enjoy working but I also want to be able to have something my family can be involved in. I keep telling myself that this business will allow me the flexibility to have the career and family that I want.
Who is your favorite designer?
I don’t have one! Clothes just kind of call to me, regardless of designer or brand. I definitely have style icons that I admire. I’m somewhere between Amal Clooney and Gina Rodriguez with a dash of Vanessa Hudgens.
Where do you draw inspiration from when choosing clothes for your boutique?
When choosing clothes for the boutique I do a lot of Instagram and Pinterest scrolling. I try to see what some of the celebs are wearing and what’s trending on Pinterest. Mostly though, I listen to the women around and what they’re looking for. The women at the gym, at FRG meetings, other military spouses I’ve met; they’re my greatest inspiration.
What do you see in the future for WhiteGold Boutique?
I see a lot of gorgeous women who love what they’re wearing from WhiteGold! Haha
Short term goal is to have a mobile boutique sometime next year that will allow me to travel a little more around the area and bring comfy, cute, affordable clothing to as many women as possible in the triangle area. I’ll keep you updated!
What advice would you give someone starting their own clothing boutique?
I think I alluded to this earlier, but take time to research everything you can about owning a boutique. Start small, find your voice, and your niche without investing too much up front. There will be times when you feel like every single thing needs to be perfect, but it doesn’t. Put it out there and know you will continually be working at it.
When you decide to take time off or take a break what is your favorite thing to do?
My favorite thing in the entire world is the beach, laying next to my hubby, and my puppy, sipping a cold Corona. That’s where you’ll find me when I do finally take some time off.
WIth the holiday just a few weeks away, What are some of your favorite holiday traditions?
One of my favorite holiday traditions is Midnight Mass with the family on Christmas Eve followed by Waffle House. My family started doing it when I was in high school and we’ve kept it up ever since.
What is your favorite holiday dish?
STUFFING! I love all the bread things haha.
Click HERE to enter for a chance to win a $50 gift card to WhiteGold Boutique!